Is mailing price lists to bereavement program participants with a 10% discount offer permissible under the FBCSA?

• A. True
• B. False
• C. Only with consent
• D. It depends

Answer: (B)

The essential idea here is that pricing promotions must be fair, transparent, and non-targeted. The FBCSA restricts promotional offers that are directed at a specific group, such as bereavement program participants, because mailing price lists with a discount to that defined group can mislead families and create an unfair advantage during a very sensitive time. Pricing should be available to all consumers in a uniform way, without targeted discounts based on affiliation with a program. For that reason, mailing a price list with a 10% discount to bereavement program participants is not permissible under the FBCSA. If you’re studying permissible marketing, focus on non-discriminatory pricing and broad, transparent disclosures rather than targeted offers.